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Research papers

Aspects of postmodern reading public

In the western democratic societies of today where mass-produced individualism is prevalent, there is increasing evidence that classical target group segmentation based on sociodemography and conventional typologies, conventional in that they are...

Catalogue: Seminar 1993: Competition In Publishing
Author: Dieter Reigber
June 15, 1993
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Citation

Reigber, D. (1993a, June 15). Aspects of postmodern reading public. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/aspects-of-postmodern-reading-public